First, when selecting jewelry, consider the recipient’s taste. If you’re buying a gift, look at their existing collection of jewelry to get an idea of what they like. Are they more traditional or modern? Do they prefer yellow gold or white gold? Once you have an understanding of their preferences it will be easier to make an appropriate choice.

Second, think about how often the person wears jewelry and select pieces accordingly. If they don’t wear much jewelry then something more subtle would be best such as a pair of diamond stud earrings or a delicate pendant necklace. On the other hand, if they love to accessorize then go bolder with statement necklaces and larger sets of rings or bracelets.

Third, decide on your budget ahead of time as this will narrow down choices significantly. Remember that quality materials such as diamonds and precious metals tend to cost more than costume pieces but will last longer if taken care of properly. To save money opt for sterling silver instead of gold in some cases or purchase second-hand items from reputable sellers online or in vintage shops.

Finally, make sure that the piece is appropriately sized for its intended wearer so it fits comfortably on their body; especially important when buying rings! Keep all these points in mind while shopping and you’re sure to find something special that your loved one can cherish forever!